New Corsa to help Vauxhall aim for number one spot

New Corsa to help Vauxhall aim for number one spot
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Vauxhall is aiming to supplant Ford as the UK’s top-selling carmaker with the help of the new Corsa, along with Mokka and new Insignia. The company is currently second in the sales charts with 159,047. Speaking to Auto Express, Vauxhall chairman and managing director, Duncan Aldred said: “Yes, I want to be number one. I want to be number one in retail [private sales] and I want to be number one in true fleet [not including self-registration]. We’re looking to be number one in the most profitable parts of the business.” Vauxhall could also launch a new city car to replace the Agila and battle the Ford Ka. Aldred says that Vauxhall’s relationship with the football associations of England, Scotland, Wales and Northern Ireland have helped towards Vauxhall’s recent success. “Sponsorship’s played a big part, as has product. The Mokka, for example, has been the right car at the right time. Our lifetime warranty is important for our customers, too,” he said. (Link: Auto Express, 10 September)

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