CUPRA - Seven in 10 people say they will be driving a fully electric car

A new white paper published by CUPRA UK has found that drivers believe electric vehicle (EV) ownership is inevitable.

The survey, which formed the basis of the report, involved both electric vehicle owners and non-owners, revealing that seven in 10 people believe they will be driving a fully electric car within the next 10 years.

While the majority of drivers anticipate owning an EV in the coming years, the white paper by CUPRA also revealed significant differences in perceptions between those who do not own an EV and those who have experience of EV ownership.The survey researched the views of 377 drivers (as part of the Volkswagen Group brand customer panel) to examine the perceptions of those who own an electric car and those without real-world experience of EV ownership, identifying the dividing lines among UK drivers.

• One of the most significant findings of the report was that once drivers made the switch to an EV, they were almost always pleased with their decision. In fact, 94% of CUPRA EV drivers expressed satisfaction with their transition to an electric car, and none said they would go back to a petrol or diesel car.

  While charging infrastructure in the UK must continue to improve, only 5% of CUPRA EV owners were concerned about how charging affects their day-to-day routine, compared to 37% of non-EV owners.

  Marcus Gossen, Director of SEAT and CUPRA UK, commented, "Our white paper sheds new light on the factors affecting drivers’ perceptions of electrification. It is clear that those who make the switch are happy they did, but that does not mean our work is done. The industry must continue to support and inform both current EV drivers and those yet to make the leap."We want to empower drivers and reassure them that sustainable mobility doesn't mean they have to compromise. With that in mind, our report provides a fresh understanding of the differing viewpoints, offering inclusive and informed discussion on the future of mobility."To read the full CUPRA white paper, please visit the website here.

  CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has become one of Europe’s fastest-growing car brands and has a global network of specialised points of sale.

  CUPRA proves that electrification and sportiness are a perfect match, and in 2023 the brand hit new heights with more than 230,000 vehicles delivered.

  Each successive launch of a model has marked a new milestone in defining the brand’s character, with a challenging and original design: the CUPRA Ateca, a unique model in its segment; the CUPRA Leon, its first electrified model thanks to a plug-in hybrid electric engine; the CUPRA Formentor, the first model to be developed exclusively by the brand and the company’s best-selling vehicle to date; and the CUPRA Born, the brand’s first 100% electric vehicle.

  To find out more about the CUPRA Born range available at CUPRA Woking CLICK HERE.